Fractional CMO
Digital Marketing
Get CMO level talent in your company without having to incur the costs of a full time headcount. We provide broad based and on-demand perspective in best practices for customer acquisition funnels, sales pipeline development, and marketing execution.
.
Marketing Plans
The Marketing Machine – a process driven marketing plan fully customizable to your organization’s goals. Product & Service Rollouts, Band Blueprint & Architecture Workshops and Competitive Analysis are all covered in your plan.
Search Engine Marketing
We provide Content Marketing, Paid Media Management, Amazon Marketing, Conversion Rate Optimization, SEO, Social, Influencer Marketing, Email, & CRM Integration.
Demand & Lead Generation
You get Lead Nurturing Campaigns, Direct Response & Email Campaigns, Event & Strategy Planning & Social Media Programs that Drive Awareness with investors.
Analytics & Optimization
As part of our service we Plan, Forecast & Benchmark & Measure Audience Data, Analytics & Insights.
How it Works
A complex yet pragmatic process
Blueprint Phase
The most powerful machines start with a revolutionary design. The Blueprint Phase is where we research, analyze and partner with you and your team, listening carefully to understand your vision, business goals and competitive landscape. The result is a proprietary Brand Blueprint showing you exactly how your brand, products and services can stand out from the crowd and be desired.
- Brand Assessment – This assessment survey is an efficient way for you to be heard and communicate insights into your business, brand and marketing goals. In addition to providing valuable answers, the survey will stimulate additional strategic thinking by your team and ours. Your answers will be integrated into our workshop.
- Brand Workshop – In this full-day, “roll your sleeves up”, workshop, our team will work with your key stakeholders to craft your positioning statement, an executive summary of workshops findings, and a top-level marketing strategy.
- Brand Blueprint – Your very own framed, 3’ x 5’, Brand Blueprint that will serve as a constant visual reminder of your roadmap to success and keep your team on track.
Build and Run Phase
Advanced engineering is key to making your SVEN Marketing Machine run at top RPMs (Results Powered Marketing). Here, our team of expert analysts, technologists, project managers, digital marketers and creative savants generate the big ideas that add revenue-building capacity to your engine, connecting it to the external marketing software that track and generate leads, conversions and lifetime customers.
In this phase, you’ll also get a winning Marketing Plan — laying out exactly how we’ll make your products and services reach their true potential. Your actionable plan will be complete with a marketing technology stack, timelines and budget.
- Marketing Machine Plan – your customized powerplant for unmatched market share, revenues and profitability. Your plan will contain the following sections: Scope & Positioning, Product and/or Service Roadmap, Revenue & Growth, Marketing & Communication, Creative Strategy, Selling & Media, and a Marketing Calendar.
- Marketing Technology Stack – We’ll carefully sync the many moving parts in the vast digital marketing ecosystem to start delivering a quick return on your investment. Your prescribed marketing technology stack should consist of: Award Winning CRM, Local Listing Management, Content Launch Software, Competition Monitoring Software, Analytics & Monitoring Software, Website Activity Tracking Software, Social Media Management Software, and Marketing Automation Software. Your prescribed activation channels: Paid Social Channel(s), Paid Search Channel(s), Email Marketing, and Remarketing Software
Calibrate & Refuel
With your marketing machine fully setup, we’ll hit the accelerator and surpass your goals. Your Marketing Machine loves to run fast, hot and profitably.With our cutting edge monitoring tools and analytics, we’ll drive keen learnings and insights. We’ll keep tuning your engine to optimize greater payoffs and constantly refuel with new enhancements. (We’ll also be there with big smiles, fresh ideas — and snacks for everyone.)
Calibrate & Refuel Phase
Marketing Machine Management – Social Channel Management, Website Maintenance & Enhancements, Asset Creation, Content Marketing, Paid Search & Paid Social, SEM, Analysis & Accountability – Website Heat Mapping, Performance Monitoring & Analytics, Call Tracking, Management Reports
